- Can I add my theater to the Tugg exhibitor network?
Absolutely! We work with a wide variety of exhibitors across the country – from major chains and independent art houses to dine-in and drive-in theaters. As long as you have a screen, we’d love to work with you! Start by filling out our Theater Form
- What information do you need in order to add my theater to your network?
We’ll need to have pertinent information about your theater like the amount of rooms available, seating capacity, format capabilities, etc… Simply fill out the Theater Form
to tell us more about your venue and get the process started!
- How long does it take to get my theater on the site?
Ready whenever you are! We can add your theater to our exhibitor network as soon as we receive the completed Theater Form
and signed Theater Agreement
- How am I notified about events at my theater?
Through Tugg’s Approvals Portal
you will receive an automatic email notification on any morning that there are new updates to your dashboard. From there you can login and approve or reject screenings, provide rental rates and auditorium assignments, as well as keep tabs on live events.
- When are theaters paid?
Theaters will be paid on the 15th of each month, with the payment covering all events for the previous month. So a payment on October 15th would cover all screenings for September.
- Is there a standard seating capacity needed for Tugg events?
Tugg prefers to program screenings in rooms that can accommodate at least 100-120 people for starters. If an event sells out, at that point we would request an upgrade to a larger house if possible. There’s no minimum seating requirement to work with Tugg – we’ve had events take places in auditoriums as small as 40 and a large as 1000+ – although it’s important to ensure that a Threshold never exceeds the seating capacity.
- What’s a typical theater rental rate?
In general, we always encourage exhibitors to be less aggressive with their minimum fee, as this will help keep the Threshold low and make it easier to guarantee an audience (who will buy concessions!). The average is usually $250-$400. Some exhibitors set it higher, while others will set it lower since they know that they will recoup 35% of all post-Threshold revenue.
- Does my theater have to give the same rental rate for every event?
No, but we do encourage theaters to maintain consistency if possible so that Promoters have a better idea of what kind of Threshold to expect when choosing a venue.
- Can I choose the circumstances in which a film can be screened at my theater?
Yes! We operate within whatever parameters you see fit. You have full control over the approval of an event, the deadline by which to meet Threshold, and the cost for using your space.
- What format does my theater need to be equipped to play?
The majority of our content owners provide DCPs and Blu-rays to be programmable in the widest swath of theaters possible. You can indicate to us what formats you can accommodate – whether that’s DCP, 3D DCP, Blu-ray, and/or DVD – and we’ll be sure to send requests of the same capability your way.
- Does Tugg program unrated content?
Yes, as long as approved by the exhibitor. Upon request, Tugg can provide exhibitors with access to a screener prior to approving an event if needed.
- Does Tugg program Day-and-Date titles or films already available on VOD/DVD?
Yes. As these are demand-driven events, there’s no risk in programming content that is available through other outlets. While some exhibitors have VOD restrictions in place (which means they will not play films that have not had a theatrical run at least 90 days prior to their VOD/DVD release), we highly recommend being open to accepting requests for all titles.
- Does Tugg retain the theatrical rights to every film in the Tugg library?
No. Content owners retain full rights to their films, but by signing our License Agreement they are allowing Tugg to program the film on their behalf.
- How many copies of the film will be provided for an event?
For DCP, Tugg will provide a single DCP on an external hard-drive. With Blu-ray requests, we’ll send you two discs so that you always have one as backup.
- Does my theater coordinate shipping with the content owner?
No, Tugg acts as a secure media repository, which means we house media here and handle the fulfillment of shipping for all Tugg events. We make it easy and even provide you with pre-paid return shipping containers! In some cases content owners with an encrypted DCP, will house their media and KDM keys at Technicolor or Deluxe, for which Tugg will also coordinate shipping.
- What is an Event Page?
The Event Page is where the Promoter will direct attendees to find event details such as the location and time, as well as to reserve tickets to the screening. Tickets must be purchased on the Event Page, usually until 4 hours
before the screening’s start time. We recommend linking to the Event Page on your website and social media to help get the word out. Here’s an example
- How are the Thresholds established?
Thresholds are established by adding together all of the costs for the screening and dividing that by the ticket price – Content Owner Fee, Theater Rental Fee, Hard Costs (shipping, VPF, etc…), Tugg’s 20% Margin, and Promoter 5% Margin – so that when an event meets Threshold, all of the event costs are covered. Generally, Thresholds average 75-100 tickets. Visit our financial breakdown to learn more
- How long does an event have to meet Threshold?
An event can have up to 27 days to sell tickets and meet Threshold, which is why we advise Promoters to begin setting up their event 5-7 weeks in advance. While Tugg can only sell tickets for 27 days, Event Pages can be “live” far in advance of that with what we call the “Follow Event” feature.
- What is the “Follow Event” feature?
The “Follow Event” feature allows Event Pages to go live well in advance of ticket sales. Individuals can enter their email to be notified as soon as ticket sales begin.
- How far in advance are the deadlines for the events?
The deadline is set by either the content owner or the exhibitor. We ask what the preferred deadline is for both parties and go with whichever is longer. The standard and recommended deadline for events is 5 business days prior to the event date.
- What if the event does not meet Threshold?
If the Threshold is not met by the deadline, the event will be called off, no one will be charged for their tickets, and the you can program according to your normal schedule.
- How do events function as Fundraisers?
Sometimes groups and individuals will be inspired to rally around a film’s mission and host a Tugg screening to help raise awareness and money for a cause that’s important to them. With Tugg’s Contributions Feature
, Promoters can do just that! When they utilize the Contributions Feature, attendees will be given the option of donating additional funds for a cause or organization when purchasing their ticket. Promoters can also choose to award their attendees with perks based on each level of contribution.
- Who is the Promoter?
The “Promoter” is the person who signed up to host the event. They are responsible for providing event details, promoting the screening, and in some cases collecting tickets at the theater.
- How do Promoters know my theater is in your network?
When a Promoter fills out the Event Request Form
with their desired event details, a list of our partnered venues within their area will be populated for them to choose from. Also announce your partnership
with Tugg to help get the word out!
- Do theaters have access to Promoter contact info?
Yes. Once an event goes live, you’ll be able to access Promoter contact info through the Approvals Portal
. In doing so, we encourage filmmakers and theaters to reach out to Promoters, whether it’s to offer additional promotional support or just to say, “Thanks for hosting a screening!”
- How long does it take to create an event?
Depending on the response time of the Promoter and the theater, the process of creating an event can vary from a couple of days to a couple of weeks. We encourage Promoters to select dates 5-7 weeks in advance and theaters to respond to requests as quickly as possible to there’s plenty of time for an event to meet Threshold.
- Can I host my own Tugg screenings?
Yes, we encourage it! There are many advantages to theaters hosting their own events, such as securing unique content without risk of empty auditoriums and tapping into niche markets like the Honor Flight example
. To get started, fill out the Event Request Form
to select your desired dates and times. Be sure to note that you are a theater owner in the “Additional Comments” section so that we can expedite the creation of your events!
- Does Tugg promote individual events?
Tugg provides the platform for facilitating events, but does not handle the promotion of individual titles or screenings. We have however, developed a number tools and documents
detailing best practices that are available to Filmmakers and Promoters for how to best get the word out!
- Can I help promote events?
Absolutely! You can help spread the word through social channels by posting Social Sharing Images
and linking to the Event Page for folks to reserve their tickets! You can also add the event to your website (remember, you will have access to Tugg’s Widget/API
), hang flyers in your theater’s lobby, and tell everyone you know! If the event doesn’t meet its attendance goal, the screening is cancelled and nobody is charged.
- What if I don’t want to help promote events?
While we encourage theaters to help spread the word to increase the likelihood of the event meeting Threshold, it is completely up to you how hands-on you’d like to be with the screening. A Promoter’s role is to promote their event, leaving you the ease to just sit back and relax until the event meets Threshold or is called off.
- Can people purchase tickets at our theater?
This is up to you! While Tugg’s online box office will remain open up until 4 hours prior to the event, we encourage you to sell tickets at the door (if the event is not sold out) as it increases the post-Threshold revenue! If you choose to do so, Tugg will net the revenue you take in at the door with your payment from the event.
- Can people purchase tickets through our website?
Absolutely! You can integrate with Tugg using our Widget/API
to make it easy for your fans to not only locate live events at your theater, but also request screenings and reserve tickets.
- How does ticket-taking work?
The theater has the option to take tickets, or let the Promoter check in guests. All guests will be notified to arrive with their printed or digital Tugg ticket, which makes it easy to wave them along. If a guest does not have a printed or digital Tugg ticket, you or the Promoter may check them in by the ticket purchaser’s name using the Attendee List
provided to you by Tugg.
- What should we do with attendees that arrive early?
In most cases, theaters will have Tugg attendees form a line so that a member of your staff or the Promoter (when he/she arrives) can take tickets and begin directing folks to the auditorium when ready. We encourage you to have signage ready to direct attendees to the correct room to make it that much easier!
- Will I receive a list of attendees?
Tugg will send the Attendee List
and pertinent info about the screening 4 hours
prior to the event starts (when the online box office closes.) The online attendee list is dynamic and will automatically update during the 4 hour window if there are any changes. You can either print the attendee list or view it on a computer, tablet, or smartphone.