- Can I add my movie to the Tugg library?
Absolutely! We work with all kinds of content owners – from major Hollywood studios with wide theatrical releases to independent filmmakers on the festival circuit. As long as you have a film, we’d love to work with you!
- Would Tugg need to retain the theatrical rights to my film?
No, you own all theatrical rights. By signing our License Agreement you are allowing Tugg to program the film on your behalf.
- Can I choose when and where my film can be screened?
Yes! Usually when filmmakers choose to black out markets or dates it’s to work around their theatrical release. We operate within whatever parameters you see fit, but we advise leaving details such as exhibitor and date up to the Promoter when possible if there’s no interference with your theatrical campaign.
- What theaters are within Tugg’s exhibitor network?
Our exhibitor network covers a broad footprint of the screens in the United States, including nationwide chains such as AMC, Cinemark, and Carmike as well as hundreds of regional and independent cinemas around the country.
- Do you have a list of your exhibitor network on the Tugg site?
At this point, our exhibitor network is so large that we do not offer a list online. Instead, when a Promoter fills out the Event Request From, they can type in their zip code and a drop down of our partnered exhibitors in their area will appear for their selection.
- Can my film have Tugg screenings even if it is already in theaters?
For sure! Our goal is to give filmmakers an outlet for supplementing their traditional release strategies with an offering that further expands the theatrical footprint of the film.
- My film is going to be released on VOD and DVD, can I still get my film in the Tugg library?
Yes, however some exhibitors have VOD restrictions in place, which means they will not play films that have not had a theatrical run at least 90 days prior to their VOD/DVD release. So while your film can be programmed through Tugg, it cannot necessarily be screened with all of our exhibitor partners. If your VOD/DVD offering is TBD, we advise you to keep this window in mind when selecting your release dates.
- My film is unrated, can it still be added to the library?
Yes, but we’ll need access to a screener as some exhibitors may request to view the film prior to approving an event. In some cases a theater may choose not to program an unrated film.
- What kind of format does my film need to be in order to add it to the Tugg library?
We require films to be available on DCP, as the majority of our exhibitors prefer to program in DCP. Having both DCP and Blu-Ray is suggested, if possible. If you do not have DCP available, Tugg offers the ability to create one. You can find out more information on creation services by visiting DCP Creation
- Why do you require DCP to move forward?
The vast majority of our exhibitor network prefer to program in DCP, while only about 40% can facilitate Blu-Ray screenings. Having only Blu-Ray available can make things more difficult for the Promoter, as it can take more time to find a venue that accommodates Blu-Ray and in some cases, we won’t be able to proceed with a city because of these limitations. Because of this we have adjusted our requirements to provide for a better user experience for our Promoters.
- How many copies of my film should I provide?
For DCP you can just send us your master file. We’ll ingest that into our system and send it right back to you. For Blu-Ray, exhibitors require two discs per event, so we’ll need at least two, though if a higher volume of Blu-Ray screenings is anticipated, more will be required.
- What’s a typical content fee?
The minimum fee varies depending on the strategy set by the content owner. In general, we always encourage filmmakers to be less aggressive with their minimum fee, as this will help keep the threshold low. The average is usually $100-$150. Some content owners will even set their minimum at zero, since they know that they will never pay for any screenings, and will recoup 35% of all post-threshold revenue.
- How long does it take to get my film on the site?
This is largely up to you. We can launch your title page with the “Follow” feature as soon as we have a signed License Agreement and completed Title Info Sheet. Once the media is received we can start allowing requests!
- Can I launch my title page before my media is available?
Absolutely! With the “Follow Title” feature, we can launch your title page in advance of being able to program screenings.
- What is the “Follow Title” feature?
The “Follow Title” feature allows for folks to sign up and “follow” a title. This feature provides an immediate action for your fan base and/or interested parties and allows for you to build contacts and ultimately communicate with “followers” throughout your Tugg campaign using the messaging tool.
- Does Tugg promote individual films in its library?
Tugg provides the platform for facilitating events, but does not handle the promotion of individual titles or screenings. We have however, developed a number tools and documents detailing best practices that are available to filmmakers and Promoters for how to best get the word out!
- How am I notified about screenings of my film?
When your title page goes live, you’ll be given access to our Content Dashboard where you can track all active events. You will receive notifications when an event goes live, meets threshold, or is called off.
- Do I ship the media directly to the theater?
No, Tugg acts as a secure media repository, which means we house your media here and handle the fulfillment of shipping for all Tugg events. The only exception is if you have an encrypted DCP, in which case the media should be housed at and shipped from Technicolor or Deluxe.
- Can Tugg handle shipping for non-Tugg events?
Yes, for DCP! This can be useful when you have multiple non-Tugg events and don’t want to spend the extra time and money in securing additional hard drives and organizing shipping to multiple locations. Tugg will replicate your DCP, supply the media on a Tugg hard drive, and handle the fulfillment and return. See Fulfillment of Non-Tugg Events
for more information.
- Do you report box office grosses to Rentrak?
No, we leave that up to content owners. If you’d like to report the BO gross for your screenings, we’ll provide you with that information so you can report it.
- When are content owners paid?
Content owners will be paid on the 15th of each month, with the payment covering all events for the previous month. So a payment on October 15th would cover all screenings for September.
- Who is the Promoter?
The Promoter is the person who’s signed up to host the event. They are responsible for providing event details, promoting the screening, and in some cases collecting tickets at the theater.
- Can my fans outside of the US host events?
We currently only operate in the US and Australia, but we are actively preparing for our expansion into key international markets in the near future.
- I want to host a screening of my own film, can I do that?
Yep! If you want, you can promote your own events anywhere in the country. In fact, many filmmakers set up entire multi-city tours using Tugg. The only thing to note is that you will need to have someone present on the day of the screening, as many theaters request that a Promoter be in attendance to help greet guests and sometimes take tickets.
- How long does it take to create an event?
Depending on the response time of the Promoter and the theater, the process of creating an event can vary from a couple of days to a couple of weeks. We encourage Promoters to select dates 4-5 weeks in advance so that if a theater takes a while to approve a screening, there is still plenty of time for the event to meet its threshold.
- How far in advance are the deadlines for the events?
The deadline is set by either the content owner or the exhibitor. We ask what the preferred deadline is for both parties and go with whichever is longer. The standard deadline for most events is 5 business days, although a few exhibitors request 8-10 days.
- How are the thresholds established?
Thresholds are established by adding together all of the costs for the screening – Content Owner Fee, Theater Rental Fee, Hard costs (shipping, VPF, etc…), Tugg’s 20% Margin, Promoter 5% Margin – so that when an event meets threshold, all of the event costs are covered.
- How long does an event have to meet threshold?
An event can have up to 27 days to sell tickets and meet threshold, which is why we advise Promoters to begin setting up their event 4-5 weeks out. While Tugg can only sell tickets for 27 days, event pages can be live far in advance of that with what we call the “Follow Event” feature.
- Can people purchase tickets at the theater?
This varies by exhibitor. While independent theaters are more likely to accommodate, most major exhibitor chains do not support in-theater ticket sales. For this reason, tickets remain available through Tugg’s online box office up until 4 hours prior to the event.
- How do contributions work?
Sometimes groups and individuals will be inspired to rally around your film’s mission and host a a Tugg screening to help raise awareness and money for a cause that’s important to them. With Tugg’s Contribution Feature, your Promoters can do just that! When they utilize the Contributions Feature, attendees will be given the option of donating additional funds for a cause or organization when purchasing their ticket. Promoters can also choose to award their attendees with perks based on each level of contribution.
- Do Content Owners have access to Promoter contact info?
Yes. Once an event goes live, you’ll be able to access Promoter contact info through the Content Dashboard. In doing so, we encourage filmmakers to reach out to Promoters, whether it’s to offer additional promotional tools or just to say, “Thanks for hosting a screening!”
- Why use Tugg Community Screenings?
Tugg’s Community Screenings service provides filmmakers with the resources necessary to exploit their non-theatrical rights without having to relinquish ownership. Tugg handles all customer service and logistics for a campaign, and provides a sophisticated point-of-sale system to filmmakers.
- What qualifies as a “community” venue?
A community venue is any location that is not a traditional movie theater, i.e. a venue that sells tickets to movie screenings. Community venues include educational institutions, libraries, churches, community centers, correctional facilities, museums, and more!
- What different pricing options can I choose from?
You can choose different pricing options based several factors: 1) Screening Frequency – someone is purchasing a one-time use license or buying the film to be exhibited throughout the life of the media, 2) Type of Admission – someone is charging admission, the event is free of admission or free of admission with fundraising, and 3) Room Capacity or expected attendance (see below).
- What does “(Specify only one from ‘Room Capacity’ Or ‘Expected Attendance’)” mean in Exhibit B of the Non-Theatrical License Agreement?
This allows you to choose whether you’d like individuals to select a license based on the size of their screening room or their expected attendance for the screening. Some folks might be hosting a screening in a facility that can seat 200 but only expect 50 in attendance, this is something that should be considered when making your decision on pricing.
- Can you explain the financial break- down and the role Tugg plays?
Tugg receives a 35% margin of each rental fee. For example, if the rental fee is $100, you will receive $65 and Tugg will receive $35. Be sure to take this margin into account when creating the pricing structure for your film.
- Who pays for the shipping of the media?
The individual who pays for the screening license is also charged for the shipment of the media; you as the content owner do not incur any charge for shipping.
- What formats can I make available for community screenings?
Tugg can facilitate community screenings with DVDs and Blu-Rays.
- Will there be a link from my Tugg.com Title Page to my Community Screenings page?
Yes, if your film is available in the Tugg library on our theatrical platform as well, we’ll be sure to link to your community screenings page – which allows us to educate potential Promoters on how they can screen your film using either the theatrical or community screenings approach.
- Can I guarantee that the media is returned to Tugg after the screening?
Yes, you can select to have your media returned after each screening. Licensees will pay an additional $20 fee for return shipment and labor fees to process the return. Our logistics team will notify licensees they are required to return the media after the screening or they will be charged a late fee.
- Can I create promotional discounts for my licenses?
Yes, Tugg can create a discount code that can be shared with interested parties. Just tell your Tugg Point Person how much you’d like to discount and the amount of time you’d like to run the special.
- Can I add links to our film’s website, Facebook, etc to our Tugg Community Screenings page?
Yes, just be sure to include all of this information in your Title Info Sheet and we’ll use that information to populate your community screenings page.
- Can licensees use Tugg event pages to promote their screenings?
Absolutely! Once an individual purchases their screening license, they will be emailed instructions for how to create an event page. By creating an event page, individuals can manage RSVPs for free events, charge admission for ticketed events, and/or use our platform to fundraise for the charity or organization of their choosing.
- Can I embed my trailer on my Tugg Community Screenings Page?
Yes, just be sure to include a trailer link from YouTube or Vimeo in the Title Info Sheet and we’ll use that information to populate your Community Screenings page.
- Are Tugg DCPs Academy ready?
Yes, Tugg creates DCPs that are Academy specified 2K packages, as long as 6 channel audio is supplied.
- I would like an Academy standard DCP, but only have stereo audio available. Can Tugg handle the audio conversion?
Yes, if audio files for L/C/R are received, we can meet the Academy specifications by doing an audio conversion however an additional fee will apply. See additional info under DCP Creation Pricing
- Will the DCP play internationally?
Yes, the DCP standard is universal so our DCP will play worldwide.
- Is there a difference between providing a ProRes 422 vs. 444?
There’s no difference in our conversion process, it’s just a matter of dealing with a larger file from the beginning.
- Is there a difference between providing a regular ProRes file vs a ProRes HQ file?
Yes, but the differences are relatively minimal. HQ is less compressed than regular ProRes, which is an acceptable format for progressive frame video.
- If my film is currently 23.97 or 25 fps, will you have to convert it to 24 fps?
Yes. As 24 fps is the format needed to create the DCP, 23.976 and 25 frame rates will be adjusted to true 24fps. This is a fairly easy process; there is no extra charge in doing so.
- What is the conversion process for 25 fps to 24 fps?
With 25 fps, we slow down the playback by 4% and use the Protools to slow down the audio. This is the standard process of converting between US and Europe.
- What is the conversion process for 23.97 fps to 24 fps?
With 23.976 fps, we speed up the playback by 1/10th of 1% and resample the audio in Protools to speed it up.
- Can Tugg convert my film from 29.97 to 24 fps?
Tugg does not handle this conversion, but you can have it converted at another facility using a Terenex device. While the Terenex is the best way to convert, it does introduce artifacts that need to be cleaned up by a compositor/editor. This is a time-consuming process, so best to budget $3,000+ for this process.
- Why is 29.97 fps a common format when 24 fps is needed for DCPs?
Up until a few years ago many electronic and digital cameras were only 29.97 fps, as it’s the United States broadcast standard. In some cases, a project may have started several years ago when this was standard. Because of this, most archival footage is available only in 29.97, so documentaries in particular generally require a conversion.
- Why was the broadcast standard 29.97 and not 24 fps?
When television was first developed, early tests with Cathode Ray Tubes (CRT) showed an unpleasant flickering at 24fps and slower. Because of this, developers decided to raise the frame rate to 30 fps to keep the flickering to an unnoticeable amount. When color was introduced, there was interference between the audio and color signal in the picture and the solution was to slow the frame rate slightly to 29.97, which slightly lowered the frequency of the picture signal.
- Is HDCAM be an acceptable format for DCP creation?
HDCAM is considered an inferior format compared to contemporary digital files, so it is not suggested. We can move forward with HDCAM, although there is an additional fee associated with converting HDCAM to DCP as the process is more involved. See additional info under DCP Creation Pricing
- If I convert my film to DCP, do I have to start paying an additional VPF for events?
Yes, VPF is accounted for in all Tugg events, however the cost is minimal and is added into the threshold so you’re never paying out of pocket.
- What is VPF?
VPF stands for Virtual Print Fee, which is a cost associated with DCP playback on theatre projector systems. The VPF system was developed as a means for theaters to cover the cost of converting for DCP capability. It is a financing option provided for theaters, paid for by content owners per screening.
- Can I use my event as a fundraiser?
Certainly! Through our Fundraising Feature you can receive contributions directly through your Event Page! Indicate on your Event Request Form
that you would like to use your event as a fundraiser by checking the appropriate button. If you’ve already filled out the form without checking this box, contact your Promoter Point Person
to set this up!
- Does Tugg charge a fee to use the Fundraising feature?
Yes. There is a 10% processing and service fee deducted from the funds received when using the Fundraising Feature.
- How does the Fundraising Feature (“Contributions”) work?
When you opt in to using an event as a Fundraiser, your Promoter Point Person will help set up the feature on your Event Page so that your attendees will be given the option of contributing additional funds to a cause or organization when purchasing their ticket. You can also choose to award attendees with perks based on each level of contribution. Following the event, Tugg will provide the event Promoter with the contribution report and funds collected minus the 10% fee. It is then the Promoter’s responsibility to distribute the funds to the proper organization(s).
- Can I raise money for more than one organization with the Fundraising feature?
This isn’t very common for Tugg events, but it is possible. If you are a Promoter wanting to raise money for various causes or organizations at a single event, typically a Promoter will split the contribution evenly amongst the various organizations. But if you wish to give your audience the choice to pick where their contribution goes, we could set up something where we have Organization A & Organization B and within each organization there are a couple of contribution levels, i.e. Organization A: Leve1 – $25, Level 2 – $50, etc. Tugg will provide the event Promoter with the contribution report and funds collected minus the 10% fee. It is then the Promoter’s responsibility to distribute the funds to the proper organizations. If you are considering hosting a screening like this, please indicate this in the “Additional Comments” box and your Promoter Point Person will get more details from you and see if your request can be fulfilled.
- Do attendees get a thank you or acknowledgment for their contributions?
Tugg provides the contributions report to the Promoter, which includes the names and e-mail addresses of all contributors. The Promoter then has the option to send a personal message out to those who contributed. With our Contributions Feature, Promoters can also choose to award attendees with perks based on each level of contribution. In this case, Tugg will also provide the physical addresses to the Promoter for fulfillments of these deliverables.
- How do the organizations receive their contributions?
All of the contributions, minus the 10% Tugg processing fee, are delivered to the event Promoter. It is then the Promoter’s responsibility to distribute the funds to the proper organization(s).
- Can organizations have access to the attendees who made contributions?
All Content Owners and Promoters working with Tugg have agreed to specific terms and conditions that protect all attendee contact information as well as respect their privacy. In addition, anyone attending a Tugg event also agrees to have their information shared with the Content Owners and Promoters with the understanding that this information cannot be shared. Also, all Content Owners/Promoters that wish to include attendees on email lists or newsletters are required to offer a way for the attendee to unsubscribe. That said, only Content Owners and Promoters who have agreed to Tugg’s terms and conditions have access to attendee contact information, which cannot be shared with anyone else. However, if an organization is acting as a Promoter and has agreed to the aforementioned terms and conditions, they too will have access to attendee emails under these same conditions. Also, if the organization wishes to thank their contributors but didn’t promote the event themselves, they are welcome to provide the event Promoter with a message to deliver to the contributors on their behalf.
- Does Tugg provide any receipts for tax purposes?
Tugg makes no representation as to whether all or any portion of the Contributions are tax deductible. Tugg will have no liability for any claim by any federal, state, local or any other tax authority with respect to the characterization on any applicable tax return of any of the Contributions. For more information, please review the Promoter Agreement
- How long does it take for the organization to receive their contributions?
All funds, minus the 10% Tugg processing fee, will be delivered to the Promoter within 60 days following the event.
- How do I sponsor a Tugg screening?
There are two ways you can sponsor a Tugg screening – either by offering free or partially subsidized tickets for the event. To do this, you can purchase a block of tickets to be given out or you can cover a specified amount that would discount the ticket price to attendees. You decide if you’d like to offer this to everyone or to just a select group of people. If you choose to offer it to a select group, you will be provided a redeemable promo code, which you can then provide to your constituents or customers. If you’re ready to sponsor, when you fill out an Event Request Form, indicate in the “Additional Comments” box that you are or have a sponsor for the event and your Promoter Point Person will help you set this up!
- What are the benefits of sponsoring a Tugg screening?
Sponsors get brand recognition on Tugg Event Pages and tickets, they can provide an introduction and/or concluding remarks to be read by the event Promoter, and they can be highlighted in an email to attendees following the event. Sponsors get the benefit of marketing themselves to audiences across the country!
- Does Tugg charge a fee to use the Sponsorship Feature?
Nope. There are no fees for using this feature!
- How is a sponsor highlighted in the email to attendees following the event?
Sponsors can ask event Promoters to highlight their organization, brand, etc. when they send out an email to attendees following the event. If the Sponsor is acting as the event Promoter themselves, they can deliver this message directly to the attendees.
- Can sponsors have access to attendee contact information?
All Content Owners and Promoters working with Tugg have agreed to specific terms and conditions that protect all attendee contact information as well as respect their privacy. In addition, anyone attending a Tugg event also agrees to have their information shared with the Content Owners and Promoters with the understanding that this information cannot be shared. Also, all Content Owners/Promoters that wish to include attendees on email lists or newsletters are required to offer a way for the attendee to unsubscribe. That said, only Content Owners and Promoters who have agreed to Tugg’s terms and conditions have access to attendee contact information, which cannot be shared with anyone else. However, if a Sponsor is acting as a Promoter and has agreed to the aforementioned terms and conditions, they too will have access to attendee emails under these same conditions.
- How can a sponsor provide free tickets to their community or members?
With the Sponsorship Feature you can purchase a block of tickets to be given away to your community or members. You determine what amount you’d like to sponsor. If tickets are $10, and your level of sponsorship is $1000, this would equate to up to 100 tickets sponsored. You decide if you’d like to offer this to everyone or to just a select group of people. If you choose to offer it to a select group, you will be provided a redeemable promo code, which you can then provide to your desired attendees. To set this up, when filling out an Event Request Form, indicate in the “Additional Comments” box that you are, or have, a sponsor for the event and your Promoter Point Person will help set this up! See below for discounted tickets.
- How can a sponsor provide discounted tickets to their community or members?
In the same way the Sponsorship Feature can be activated to cover the entirety of a ticket, the tool can be used to partially cover a ticket. The event Promoter, whether they are the sponsor or are working with an event sponsor, must notify their Promoter Point Person prior to the setting up the event. The event can then be sponsored for X amount, covering Y% of the total ticket – If tickets are $10, and the sponsor wished to provide tickets at a 50% discount, up to $1000, then up to 200 tickets would be available at the sponsored ½ off rate.